For the first time ever, LFW will launch a digital-only platform open to both industry insiders and fashion enthusiasts until June 2021.
It is a direct response to social distancing and travel restrictions in place around the globe.
The move to digital will also make fashion much more inclusive, as everyone can watch the shows. This means that it will get more engagement from everyday shoppers.
As well as making this move, the British Fashion Council will officially merge London Fashion Week’s womenswear and menswear shows into a single, gender-neutral showcase.
This unprecedented change is a massive step forward for the fashion world. Merging womenswear and menswear schedules means that there will be fewer but better quality shows.
With fewer shows, it makes the fashion week much more eco-friendly as less waste will be produced.
LFW’s gender-neutral show schedule will continue until April 2021, while LFW’s digital platform will be accessible from 12 June, and until June 2021.
‘It is essential to look at the future and the opportunity to change, collaborate and innovate,’ said Caroline Rush CBE, BFC chief executive in a press statement.
‘Many of our businesses have always embraced London Fashion Week as a platform for not just fashion but for its influence on society, identity and culture.
‘The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this.’
‘The other side of this crisis, we hope will be about sustainability, creativity and product that you value, respect, cherish.’
‘By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future.’