The luxury jewelry brand furthers its mission to democratize fine jewelry and gold by debuting at Macy’s with its unique sister brand business model
In a pioneering move to make luxury jewelry more accessible, Aurate has unveiled its special collection, ‘Audrey by Aurate‘, available solely at Macy’s. This new line signifies Aurate’s venture into a unique sister brand business model, catering specifically to Macy’s clientele. From August 30, jewelry enthusiasts can explore this exclusive collection both online and across 167 Macy’s outlets nationwide.
Sophie Kahn, Aurate’s CEO and Co-Founder, expressed her enthusiasm, “By collaborating with Macy’s, a retail titan in the U.S., we’re eager to bring our luxury experience directly to consumers. The ‘Audrey by Aurate’ collection is symbolic of our ambition to revolutionize fine jewelry access, marking a pivotal evolution for our brand.”
Spanning over 150 distinctive pieces, the ‘Audrey by Aurate’ collection boasts on-trend designs ranging from rings and necklaces to bracelets and earrings. With an average pricing of $500, the assortment is meticulously crafted in gold-plated sterling silver and 14 kt gold, accompanied by genuine diamonds and vibrant gemstones. While the collection includes a variety of designs like the Zodiac series and extended-size rings, every piece is designed with longevity and Macy’s customers in mind.
Julie Walsh, Macy’s SVP and GM of Center Core and Beauty commented, “Our collaboration with Aurate and the introduction of the exclusive ‘Audrey by Aurate’ collection reaffirms Macy’s dedication to offering diverse and sustainable brands to our consumers.”
Since its inception in 2015, Aurate has witnessed impressive growth. Despite a 37% YOY drop in retail funding as per Retail Dive, Aurate triumphantly sealed its Series B in Q1, accumulating a total of $25MM to date and enjoying over 50% growth YOY. With its latest collaboration with Macy’s, Aurate once again positions itself at the pinnacle of the fine jewelry sector, spotlighting its commitment to innovative and tailored offerings.