Meghan Markle is set to make a promising start in her budding business with an upcoming product under her lifestyle brand. The Duchess of Sussex, known for her fondness for wines, is reportedly launching her own wine label under American Riviera Orchard. This move has been praised by industry experts.
The new venture aligns with Meghan’s passion and expertise, and it is anticipated to add significant value to her lifestyle brand. The American Riviera Orchard wine label is expected to reflect the quality and sophistication associated with the Duchess.
In addition to the wine, Meghan and Prince Harry have recently introduced other products, including a jam and a dog food line, in collaboration with the Duke’s polo friend, Nacho Figueras. This diversified product range showcases the couple’s commitment to expanding their business endeavors and exploring new opportunities.
Branding strategic Lucie Green told Fabulous: “Rose has become a hot sector for celebrities to launch their own brands in. In that sense, it’s almost perfect for a budding lifestyle brand like Markle’s.” She shared: “I imagine the pop-ups and the seeding, and a series of dinners will continue until some kind of official launch. “It could be that she’s still courting investment.
“If the brand is direct to consumer, versus wholesale, there will need to be a substantial marketing budget for consumer acquisition. “It’s unclear what leadership she has in place at this point, too. “It could be that the jams were the precursor and example to show proof of concept to talent and investors,” she noted.
An industry expert lauded Meghan’s initiative, stating, “Launching her own wine label under American Riviera Orchard is a smart move that highlights her interests and personal taste. It’s a promising step for her lifestyle brand.”
The Duchess’s foray into the lifestyle sector marks a significant milestone as she continues to build her business portfolio. The wine label, in particular, is expected to resonate with consumers who appreciate quality and elegance, further enhancing the brand’s appeal.
Meghan’s business acumen and ability to leverage her passions into successful ventures are evident in these new product launches. By aligning her brand with products she is genuinely passionate about, she is likely to create a strong and authentic connection with her target audience.
The collaboration with Nacho Figueras also underscores the couple’s strategic approach to business, combining their personal interests with professional partnerships to create unique and marketable products.
As Meghan Markle continues to expand her lifestyle brand, her innovative approach and dedication to quality are set to drive the brand’s growth and success. The upcoming wine label under American Riviera Orchard is just one of many exciting developments to come from the Duchess’s entrepreneurial journey.
With these ventures, Meghan and Harry are not only building a diverse product portfolio but also establishing a brand that reflects their values and interests, promising a bright future for their business endeavors.