Selena Gomez wants her fans to take part in her fragrance creation process so they can feel special and connected with the fragrance.
The 19-year-old star has invited fans to choose the ingredients for her forthcoming perfume, which will release in 2012 with license to Adrenalina.
Justin Bieber’s girl wants her fans to log on to selenagomezperfumes.com from September to vote on what should be included in Selena Gomez fragrance because she wanted her supporters to feel special.
The first 50,000 voters will be given a free sample of the fragrance, which will manufactured and distributed worldwide by Adrenalina, and will be entered into a prize draw to win a tour of the fragrance lab with Selena.
Selena Gomez said: “I am excited to make my own fragrance that is romantic, rich and sweet – I wanted to make a fragrance that is able to make my fans feel special.”
The excited star added, “I’ve been working on my fragrance for almost a year now. I’m excited, because it’s something I’m interested in. I’m already doing the whole process of smelling things and designing it and the campaign and everything, so it’ll be fun.”